Friends of Cardworthy

Friends of Cardworthy – I am asking for your help to purchase a used van or SUV to transport our small student staff to do mobile audio and video productions along the East Coast. While a goal of $5,000 would be very helpful to make the transportation acquisition, we have set a $10,000 goal to include upgrading our mobile lighting and editing system.

As of March 9th we have raised $10,021. So this will be closing this funding project this week.

If you can make a donation of at least $25 Professor Cardworthy will personally reach out to you to thank you on behalf of my students. Otherwise even $5 is helpful.

If you are a company and would like to make a larger donation, then perhaps we can add your logo to our mobile studio and some other some recognition.

Friends of Cardworthy

Professor Cardworthy® is the Money Explainer and about all things financial for consumers and financial institutions. Drawn on 30+ years of business experience, primarily in the payments field (with a special focus on credit, debit and prepaid cards) coupled with 60+ years of real-life experiences, the resurrected Professor Cardworthy is unlike any financial education program . While the website cardworthy.com  is the epicenter there is a blog,podcasts  and a YouTube channel  .

We are still experimenting with the blog, podcast and youtube formats.

Professor Cardworthy®, or more precisely, Professor Robear Cardworthy, was created 12 years ago as a series of 50 short YouTube instructional videos by Robert McKinley (me) in the acting role, to help explain how credit cards work with helpful advice on how to use them. The 2007 legacy videos were produced on behalf of CardTrak ® and remain available, mostly relevant, and can be found on the YouTube “Cardworthy ” channel.

In January 2020, after a ten-year sabbatical with no income, I re-launched the Professor Cardworthy’s Corner® blog , and the Professor Cardworthy  Podcasts  and Videocasts .

Over the past 18 months I created

Bankcenter  (daily breaking news service)

CardBuzz  (daily published news service)

PYVNTS  (payment events directory);

PYRPTS  (payment reports directory);

Ruebud Media  (multi-media production service) 

Robear’s List  (fintech patent process concept)

I also resurrected the RAM Research  website for payments market research and consulting services.

Additionally, over the past 18 months, I resumed serving as a pro bono senior analyst for CardWeb   which includes CardFlash    (daily payments industry news/information); CardTrak  (daily personal finance news/information) and CardData  (quarterly payments performance reports and analysis).

During this period I blew through another million dollars and continue to operate at a significant monthly deficit. We are not a registered non-profit, but we are part of a registered for-profit company absorbing consistent losses. (At least non-profits generally break-even.) We might break-even in a few more years, but at my age, profits have nothing to do with “it.”

Hopefully with your help we can take our project further for the benefit of all consumers and payment professionals, and thus the “Greater Good.”

Professor Cardworthy Podcasts  (Google, Apple, Spotify, Stitcher, others)

What Makes Professor Cardworthy Special

As Professor Cardworthy I am uniquely qualified as the most widely quoted, most interviewed among the top publicly-recognized payment experts in the nation, primarily between 1986 and 2009. The companies I founded include RAM Research ® , CardWeb ® , and CardTrak ® .

My work is unprecedented as a balancing act between consumers and financial institutions. Some of the major changes in wallets today sprung from my consumer advocacy side, working with legislators, lobbyists and documentary makers. At the same time I provided subscriptions and consulting services to financial services firms, including testifying as a key witness in the largest antitrust trials, all watershed moments.  There is no company in the payments business, or any industry I am aware of, able to pull off this model. 

My full professional overview  is publicly available at rbm4.com

My business history goes beyond consumer group squawking and lobbyist buttonholing, to actually moving the needle. No wonder I was labeled by many, on both sides, as a “maverick.” But, I have literally saved billions for corporations and consumers, facts well documented.

What makes Professor Cardworthy extremely unique it is based on a personal life of unbelievable twists and turns, from a “country boy” who liked to take his sons trout fishing, hunt wild mushrooms with his dad, helping his wife tend garden and can vegetables, attending NFL games with his beer buddies and changing his own spark plugs  TO . . .   interviewing a sitting U.S. President, having private one-on-one boardroom lunches with CEOs of the largest corporations, testifying after being deposed for countless hours by more than a dozen of the nation’s top attorneys, and sitting for hundreds of TV interviews and thousands of news media interviews.

Why Professor Cardworthy Now

The resurrected Professor Cardworthy intertwines hundreds of actual real-life “you can’t make this stuff up” personal and business experiences coupled with timely financial advice, occasional grandfatherly wisdom, and laced with some humor. Professor Cardworthy, as a “down-to-earth” regular guy who can explain complicated things to the simplest level, but with the credibility to speak “truth-to-power” with real facts, is beyond typical personal finance advisers or business pundits.

My appeal to you to help fund Professor Cardworthy is create a force powered by the public and empowered to bring financial education to a level not seen. Once stabilized, with your help, Professor Cardworthy should be self-sustaining with ad revenue from the blog, podcast and videos and income from the other services offered.

Please Help Today

At the minimum please take some time to read , listen   and/or watch  the new Professor Cardworthy episodes. Please note the new episodes are one-take, unedited, no make-up – – – but the content is invaluable. If possible, visit the other sites cited herein.

Your Personal Input Always Welcome

We Thank You in Advance for Your Donation

Remember Professor Cardworthy is All About the Greater Good (Not a Wannabee Startup Unicorn)

Love

Professor Cardworthy & Robert McKinley

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